Donation donation donation!

For some, it’s all about the donation.  There are many philanthropic souls out there who would shun an ASOS voucher, an extra hour in bed, or even a top of the range Nutri Bullet in order to help others. It has long been our mantra that what motivates one person doesn’t necessarily motivate another.  We’ve created a new charities feature that enables employees to convert their points into cash and donate it to charity.

This gives the employee the freedom to choose whether they feel more motivated by charitable donation or personal gain.  Their engagement with your brand and referral scheme will then be rewarded accordingly. It’s no surprise there are large numbers of employees out there who would opt for a donation to charity over a personal gift.  We’ve put together a short list of factual and anecdotal reasons this might be the case.

Fact

You live longer – according to the University of California, people 55 and older who volunteered for two or more organisations were 44% less likely to die over a 5 year period than those who didn’t.  Good news. Feeling happier – Biologically, there is evidence that during gift giving behaviours humans secrete feel good chemicals such as serotonin, dopamine and oxytocin, giving us that warm fuzzy feeling. Lower blood pressure – according to a study published in the International Journal of Psychophysiology (good luck saying that after a drink), people who offered support to others had lower blood pressure than people who didn’t.

Anecdote

Senior people in the organisation – some of the most senior people in the organisation will have really valuable networks so you want to encourage them to use the platform.  However, if they’re on a massive wedge they may well feel a charity donation would be more appropriate and a better incentive. Some people are simply motivated by giving – there are many people, and it doesn’t make them a better or worse human being (though it kind of does) who simply gain more satisfaction from charitable donations as opposed to personal gain. So, there you have it, a lesson to us all.  Opt for charity, be happy, live long and enjoy relatively lower blood pressure.